Choosing a White Label PPC Agency


Choosing a White Label PPC Agency can feel like a daunting task. There are a lot of factors for you to consider when deciding on what white label PPC agency is best for your interests.

A lot of the decision-making process will come down to the needs and characteristics of your business. Below, we’ll be going over some of the major things you should look for when choosing a White Label PPC Agency. 

What is White Label PPC?

If you’ve recently launched your own marketing company, whether as a sole proprietor or as part of an organization, your #1 goal is probably to grow your client base. But what happens when the workload from all your new clients gets too large for you and your colleagues to handle?

Traditionally, that would mean hiring more staff. In the case of PPC, you’d be looking at hiring additional strategists. But if you care about your marketing agency, you wouldn’t hire just anybody. You need someone with training, experience, and availability.

For many entrepreneurs, the costs of staffing up to handle demand can quickly start to eclipse the profits from those new clients. 

Another option that some agencies take is to hire freelancers. But this path also presents its own set of problems. If you’ve worked with marketing freelancers in the past, you’ll know that communication and accountability are two major obstacles to success. The last thing you want is clients left unhappy with your services. 

Because while you can leave a negative review for a freelancer, it’s your business that is putting its reputation on the line with your client. That’s where professional White Label PPC services come in.

A White Label PPC Agency will have its own staff, processes, and most importantly for you, set pricing. Imagine being able to add a team of trained strategists to your business without having to worry about training, payroll, rent, or direct management. In a nutshell, that’s what White Label PPC Agencies offer your business.

What to Look For in a White Label Agency

Even though a White Label Agency will offer greater professionalism and reliability than a freelancer, they’re not all created equal. In this section, we’ll look at some of the most important factors for entrepreneurs and business owners to consider when choosing a White Label PPC Agency.

White Label Pricing

While what you’re looking for from a White Label Agency is the services they provide, a large part of the equation will be their pricing.

As the PPC marketing space gets more and more competitive, PPC Agencies have seen shrinking margins, and grow revenue via volume. So when you choose a White Label PPC Agency, affordable pricing will be a big factor. 

When it comes to pricing, you want to find a White Label agency that can scale with your growing business without breaking the bank. You want to make sure you’re clear on their pricing, and what’s included.


Reporting is a critical piece of any PPC Agency’s service, both White Label and client-facing. Having someone else manage your PPC accounts doesn’t do you any good if you’re forced to sift through the data and create your own reporting based on their optimizations.

The White Label PPC Agency you choose should offer comprehensive reporting. This will allow you to keep tabs on the accounts at-a-glance, and provide a confident summary of account performance directly to your clients.

When interviewing White Label agencies, ask about their reporting. How often, how much, and how clear are the most important metrics. Ideally, your White Label PPC Agency should be providing you weekly updates, with comprehensive monthly reporting both in writing and over the phone. They should also be flexible to accommodate your needs and schedule.

Are They a Google Partner?

This is non-negotiable. If the agency you’re speaking with isn’t an official Google partner, it’s time to walk away. Being a Google Partner means the White Label PPC Agency has achieved a high level of Google Ads certification, and has received Google’s stamp of approval as a legitimate PPC agency. If they can’t produce this certification, they’re not the right partner for you.

Choose Your White Label PPC Agency With Confidence

While the above points are important to consider when choosing a White Label PPC Agency, the most important thing is that your chosen partner fits the needs of your business.

You know your own agency better than anyone, so evaluate your potential White Label agency based on the criteria that matter most to you. If you have questions, they should be able to answer them. 

Choosing a White Label PPC Agency may seem like it comes with some risks, but by going with an experienced Google Partner that fits your budget, you can set up your agency for growth and success at a much lower cost than hiring a team in-house.

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